Strategy, Copy & UX
The following captures my evolution across copy, UX, and strategy. Learning by doing, refining through feedback, and designing with intention.
“Working with Martin has been a complete game changer for Vaquero Boots! Before partnering with him, we struggled to create copy that captured our brand and was relevant to our customers. Martin took the time to understand our products, our audience, and our goals, and the results speak for themselves. Since implementing his strategies, we’ve seen a noticeable increase in conversion rates, our customers rave about the clarity and ease of their shopping experience, and the purchasing process has never been smoother. His attention to detail and understanding of our brand has made a huge difference. I’m proud to share this next chapter of our business with his work at the forefront!”
— Abraham Perez, Owner of Vaquero Boots
Vaquero Boots
Vaquero Boots is a family-owned western wear retailer founded in 2012, offering a wide selection of high-quality cowboy boots, apparel, and accessories through both its online store and physical location in South El Monte, California.
Resources Used:
Figma, UsabilityHub, Google Docs, Adobe InCopy
Project Date:
10/05/2025
The Sombrero Ranch
Wholesale, Retail Store
Paramount, CA
05/17/25
Mexwest
Retail Store
Corona, CA
03/14/25